I can use user. When creating an Adobe Experience Cloud audience, there are three options. name. Name :. See the below graph: Any page names or. Sign In. Created for: Beginner. Join us WEDNESDAY, 6/7/23 @8am PT for the next Adobe Target Community Q&A Coffee Break! Bill Ozinga, John Mosbaugh, Justin Patrick, and Eric Thibeault will be taking all of your Target Recommendations questions in the chat ~ learn more and register today!. View all features. Category affinity would also work for the returning visitors on the page. However, setting up an XT activity using a audience where I uses the Category Affinity doesn't put me into the act. Does Target Recommendations API supports multi-value fields? | Adobe. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageView all features. Add data element. g. View all features. id mapped to digitalData. Learn. Of times user visits different categories. Watch this session recording, browse the session materials,. Lets say, you have pa. Cannot Index the Adobe Target Documentation. The only thing is it will also be - 606231This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Chapter 6: Easily avoidable pitfalls. Features. These attributes are stored in the visitor’s profile to provide information about the visitor that can. 2. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. As Adobe Experience Manager (AEM) should be your centralized Digital Asset Management (DAM), it is ideal to host assets in AEM and use the link of the asset to replace an asset in Target to avoid the. Averaged close to 125,000 conversions per campaign. Has a short time frame. Second, third, etc. View all features. But i want to know the size (i. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageSign In. Visitor profile parameters are passed via the mbox (profile). First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Leverage Feed for recommendation based on Category Affinity in Personalization. Turn up the volume with scalable audience segmentation and progressive unified profiles that allow you to target your messaging with confidence. . Similar to at. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. Thanks @jmagnusson @jmosbaug and @frager1 for joining us today! This Question was posted by Target Community Member @jsvasu : " I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. Features. Events. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Add users to Target, assign permissions based on their roles, and create workspaces for teams based on different departments, global locations, channel and other logical groupings. categoryID parameter. Sign In. Sure, mostly we use it via Target and display e. . Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsI'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront, an Adobe companyAll Audience Manager segments will be auto-shared with Target as soon as they are created. Go to data elements in Adobe Launch. Actual Call means a single request made by or on behalf of Customer that results in data being sent to Adobe servers for processing. . Available variables The following list describes the available. A user profile contains demographic and behavioral information of a web page visitor. demelain November 17, 2023, 12:44pm 1. Target. product. can you help sharing doc on how to pass category as a mbox param inside user. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. These attributes are stored in the visitor’s profile to provide information about the visitor that can be used in your activities. skuCategory Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. categoryId, an mbox parameter assigned on a product page. . Mihnea Docea | Techni. This in turn accelerates your business, as you text. Sure, mostly we use it via Target and display e. Now create an audience using category affinity. - 559265Yes, I have product pages that are tagged with multi-product categories that's why I have a generically coded data element if there is a single product category or Multi-product category available on the page then get that into to data element Regarding the Category Affinity value [luxury] : I ha. product. "Category Affinity" and "Affinity Match Table". After 90 days of inactivity, visitor will always be as a new visitor. 2 protocols as well as Google SameSite Chrome v. Learn about category affinity in Adobe Target that automatically captures categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. If the desired parameter does not display. - 325593 - 2. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. Target. Courses Tutorials Certification Events Instructor-led training View all learning optionsNow create an audience using category affinity. Find out how this Target activity automatically displays products or content that might interest your customers by. like an API Call to have this information in the datalayer, do some more stuff?Matt, I have taken a look at the page. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsNow create an audience using category affinity. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. General. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. This information can include age, gender. I created a rule in Launch and configured category affinity as mbox. Create audiences in Adobe Target to target visitors who meet specific profile parameters. Documentation. Adobe Target: A big hit for Media & Entertainment. We're using the category affinity and I've written a profile script called topCategory using "return user. Adobe Target without Adobe Launch. Select People Who Viewed This, Viewed That from the Algorithm list. I was originally looking at /b/ss/, which I see now is just for. values inside experiences through custom code within Adobe target. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. To do specify a reporting source, first choose from any of the Analytics companies your account is tied to, and then select the appropriate report suite for the activity. This information can include age, gender. This in turn accelerates your business, as you text. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. A hands-on tutorial for Target customers covering how to successfully migrate from an at. Please take some time and attentively read this documentation article: Category affinity Example: user. Hope you have a wonderful day. Chapter 5: Inspiration for testing and personalization activities. g. I was wondering if it were possible to reference user. Click Create Criteria > Create Criteria. Hi , You could make use of category affinity in this case. ; mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this. 0. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryThis tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". And because customer expectations are changing at an extraordinary pace, it’s important to us to refine and accelerate the ease and speed that Adobe Target clients are executing on. Click Search. Category affinity. Sign In. Please guide me if you have any logic!! - 606231Adobe Target Basics Webinar: Introduction to Recommendations . Description. But the recommendation is not populating. . g. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. I have used user based recommendation algorithm with the filter key as user. 0. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. Category affinity would also work for the returning visitors on the page. To add oneself or other Users from the North and South American teams to this Workspace, click the new Workspace as it appears in the Product Profile list in the Admin Console, and then, on the blue “Add Users” button that appears on the next page. An mbox parameter to sync a customer ID to Target’s mboxPCID. Several rules can be defined in an activity to deliver different content variations. When this value is set then the browser would use what is set in max-age and other caches would respect the s-maxage setting instead. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Hi @lambanitish . 1. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. Description Environment. Category affinity would also work for the returning visitors on the page. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Check out what you can do. Category Affinity The category affinity feature in Target automatically captures the categories visitors view and then calculates the visitors’ affinity for the category for targeting purposes. You can target custom profile parameters and user. Click Offers to open the library. In the Target interface, click Audiences > Create Audience. You can use profile script to fetch category affinity array using "user. Can you elaborate more on the query you are looking for? However here are more details on Category Affinity > Category affinity. s-maxage - the s-maxage directive in the Cache-Control header allows you to set a different TTL for shared caches such as CDNs. id mapped to digitalData. categoryAffinities[0]. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Several rules can be defined in an activity to deliver different content variations. . That's it :). Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real data-driven optimization on your website with a unified view. Learn. For more information and step-by-step instructions, see Plan and implement. Entities refer to the items you want to recommend. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that. I was able to make progress in my test site and can see it working to some extent. You can assign users the roles of Observer, Editor, or. Target. parameters. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email DesignerIf Target Traces does not appear in AEP Debugger, ensure that you sign in to an organization where Adobe Target is used and enable the Target Trace toggle. Hi, How are you categorizing the pages and using the algorithm? Any help will be helpful for me to start. So on each article page pass user. If you aren't seeing what you'd expect for "Category Affinity" targeting check out this doc on how it populates Category Affinity I've used it on all types of mboxes from global, regional, an. Entities refer to the items you want to recommend. When it comes to cost, Affinity is a much cheaper alternative to Photoshop. Sign In. Travel: A German travel booker uses Target to. your developer would help you better with reading adobe target response tokens and pushing it into datalayer Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. Learn. categoryId=clothing,shoes,nike,running,nike clothing,nike shoes,nike running shoes user. Description. Send the affinities via Adobe Launch to Adobe Target. You can target either. Mark as New;For those who are interessted in the solution, I used following script: document. . category parameter? Also, is creating a category affinity audience enough or do I need to have user. In order to get the affinities to Adobe Target, we leverage Adobe Launch. Hey All, We have implemented Category Affinity on our site, and for some reason it is returning two "Category Affinities". Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Click Create Feed. Now create an audience using category affinity. Get data into Target using page parameters. DescriptionCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. If possible Can you fill the First Row as an example till "entity. Hi @lambanitish . Click Recommendations > Criteria. Chapter 1: Introduction. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. I understand the category affinity algorithm and how it works. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Categories for audiences Last update: 2022-03-14 Topics: Audiences You can target on any of several category attributes using Adobe Target. . Select Analytics Classifications, then specify the report suite. Once the information starts populating in Target, you can need to create an audience to target the visitors. Learn. Hope this helps! ~Rohit Learn how to use category affinity with Adobe Target by using the Category Affinity documentation in Adobe Experience League. Environment. I've looked at the Ta. I'm thinking that should you need a "multi-faceted" category affinity, you'll probably be recommended to get Adobe Target Premium and use the Recommendations functionality there. I will keep you posted on what i find. g. Use entity attributes to pass product or content information to Adobe Target Recommendations. For example, for the Viewed Affinity recommendation, when a user views a product, a product-view tracking call is passed into Analytics close to real-time. Now create an audience using category affinity. I have gone through all the documentation given in Experience League and followed it well. Success metrics include key business measures that enable you to determine the success of a given experience or offer in a Target activity. Once you do that target starts tracking categories that user is visiting. Check out what you can do. Hi, i'm aware of what category affinity is and how it is calculated. I'd like to use the Category Affinity algoritme, and are sending in product category as you can see in the request example below. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. 0. Category affinity would also work for the returning visitors on the page. . Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the enhancement of auto-allocate, multivariate testing, rules-based targeting, geo-targeting, and server side optimization (otherwise known as optimization via APIs). Hello community! When we migrated from DTM to Launch, category affinity broke. . The URL of the image contains the value that is stored in to. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. All calls made by Target to Audience Manager to pull. Hello Team, W elcome to the Adobe Target Community Mentorship program! This is the featured Community Discussion thread for your Adobe - 602686 An in-depth description of the algorithms used in Adobe Target Recommendations, including the logic and mathematical details of model training and the process of model serving. . categoryAffinity to get the value in it. . Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real data-driven optimization on your website with a unified view. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Last update: 2023-04-24 Topics: Recommendations Recommendations based on algorithms use visitor behavior context to show relevant results in Adobe Target Recommendations activities. Here is how category affinity works: Reference the Category Affinity documentation in Adobe Experience League. But is it possible to get this information out of Adobe Target, e. A customer ID is an ID your company uses to track visitors, such as a CRM ID, membership ID, or something similar. If you weren’t already familiar with the Adobe Target Profile, I hope this post helped serve as a nice introduction to the Profile and how users can use attributes to append to the Profile to create audiences. categoryID to pass it with along with Global Mbox. Category values for category affinity; Create data elements for Target parameters. categoryId parameter. Courses Tutorials Events Instructor-led training View all learning optionsAdobe Target provides incredible flexibility for defining audiences based on their behavior—for example, visitors who searched for rugs, added something to a cart but didn’t purchase, or have account balances of a certain level. From the Visitor Profile drop-down list, choose an attribute: From the Choose Comparison Type drop-down list, choose Attribute. categoryId". 10/18/23 9:10:16 AM. Click the Advanced Search link. categoryId is the parameter. Recommendations sends the productId or productPurchasedId. Hi, We don't have Recommendations but Target Standard. . Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. entity. Click Audiences > Create Audience. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalise more deeply, letting you drive real data-driven optimisation on your website with a unified view. category parameter also created and passed? Also, tell me what kind of Target activity it would be and what would be goal metrics? Thanks " I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. . I've been looking through the Adobe Debugger and haven't seen anything related to Category Affinity being captured there. Recommendations now produces a “Top Sellers” list for each brand and shows the visitor the appropriate “Top Sellers” list based on the value stored in the visitor’s Favorite Brand profile attribute. Hi Kamesh, Below link has more information on the same: Category Affinity Since you are on Target Standard, you can use user. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. There is no Out-of-the-box (OOTB) option to export assets to Target. Level 7. Description. Hi all - hoping someone can help here! I want to start using category affinity for personalisation. Environment Adobe Target. entity. Several rules can be defined in an activity to deliver different content variations. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it. Example usage:Description. Check out what you can do. Category values for category affinity; Create data elements for Target parameters. param (‘productPurchasedId’) mbox3rdPartyId. Hi, hope someone can haelp me out on my purpose. Personalized. To create. Category affinity would also work for the returning visitors on the page. . category parameter? Also, is creating a category affinity audience enough or do I need to have user. , scarves, t-shirts, bedsheets, coats). More information at below link: Use Category Affinity for Targeting. productInfo. Now create an audience using category affinity. Get data into Target using page parameters. Issue/Symptoms. Using Adobe Target with the Platform Web SDK. Sign In. - 627746Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCategory values for category affinity; Create data elements for Target parameters. Sign In. An Adobe subscription starts at $9. User. Profile attributes in Adobe Target are parameters that are specific to a visitor. Experience Targeting is a first step into the world of personalization and often begins with A/B testing. id mapped to digitalData. See below for the output for Affinity Category. How does Target identify visitors (i. the favorite articel to a user. . Now create an audience using category affinity. Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Target lets you capture visitor affinity for a specific category of products, like men’s clothing, or. Taken from the LinkedIn Post from Kasper Andersen who has given away 12 Adobe Target Profile Scripts ready for use. Regards, Nitish To create complex targeting rules that include OR operations across categories, create an expression target. categoryAffinities[0]? and what are all these value Fist Category, Second Category mean and how - 276887Overview. I understand that category affinity is contingent on having a value set to the parameter 'user. target. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. In DTM, I had a page load rule that would set the global mbox parameters based off of a data element: I duplicated this in Launch, to no avail: What I've tried so far: I can confirm through the debugger tha. This in turn accelerates your business, as you text. Fill in the information in the Basic Information section. Hi, I am facing a hard time getting first category, second category etc. Select the entity attribute that matches to the key you’ve chosen. A means of formal administering enterprise-wide user access to Target. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryAudience creation options. Adobe Target’s category affinity algorithm is an array of dynamic profile attributes. You can also target custom profile parameters and user. Sign In. After 90 days of inactivity, visitor will always be as a new visitor. for example, category page - XYZ subcategory inside XYZ - ABC article 1, article 2, and article 3 are the final 3 pages. Hi all - hoping someone can help here! I want to start using category affinity for personalisation. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. If the data of concern was in the referrer URL only, then it should not be an issue as the referrer URL is not stored. Adobe Target. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalise more deeply, letting you drive real data-driven optimisation on your website with a unified view. categoryId'. Category values for category affinity; Create data elements for Target parameters. REQUEST_SUCCEEDED, - 351903 Whenever a user visits your site, profile parameters specific to the visitor are recorded in the Target database. categoryId parameter. This article also introduces the various activity types that you can create using Target. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalise more deeply, letting you drive real data-driven optimisation on your website with a unified view. "Category Affinity" and "Affinity Match Table". 0. Sign In. Deliver experiences across web, including SPAs, and mobile channels, as well as non-browser based Internet of Things (IoT) devices such as a connected TV, kiosk, or in-store digital screen. The library contains the offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. , which variables and in what order)? Resolution. It seems to consistently tally one affinity, though it will change across. Learn how to use category affinity with Adobe Target by using the Category Affinity documentation in Adobe Experience League. target. How the affinity is calculated can be referenced in the same Category. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that. B2B Sales: Business-to-business companies use Target to recommend videos, whitepapers, and blog posts to B2B prospects; deliver downloads; and provide help to existing customers. 80 (coming in early 2020), Adobe Target will continue to work with the browser owners to help preserve. Level 7. How to use category affinity. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. Leverage Feed for recommendation based on Category Affinity in Personalization. This in turn accelerates your business, as you text. Learn. categoryId=world, NATO, NATO Summit, Politics of Sweden, International agreements, International relations, Politics of TurkeyHow do I tell our developer which fields to use as the category @Gaureshk_Kodag? Say our data layer has two fields: sections: ['World'] subject: ['NATO', 'NATO Summit', 'Politics of Sweden', 'International agreements', 'International relations', 'Politics of Turkey'] When I tell him to pass categ. Activity means a Customer configured workflow in Adobe Target that determines the experience a visitor may encounter. You can record category information by passing it as the mbox parameter user. values inside experiences through custom code within Adobe target. Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. . can you help sharing doc on how to pass category as a mbox param inside user. The library contains the offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. Add Users to Workspaces. Category values for category affinity; Create data elements for Target parameters. You can implement it as an mbox or global mbox parameter in DTM/Launch/JavaScr. Hi Benjamin, you are right - favorite category is same as user. The more you visit any category it'll get scored more and rank higher as compared to other categories. entity. Now, when target finds this param on page it scores each category basis no. Adobe Experience League | Community. Business case for category affinity. Experiment & learn Experiment & learn A/B Testing; Multivariate testingCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. This lesson is part of the Implement Adobe Experience Cloud with Web SDK tutorial.